Jain Irrigation: The New Sustainability Champion

Jain Irrigation: The New Sustainability Champion
Case Code: CSRS010
Case Length: 20 Pages
Period: 1982-2016
Pub Date: 2017
Teaching Note: Available		 Price: Rs.400
Organization: Jain Irrigation
Industry: Agriculture, Manufacturing
Countries: India
Themes: Corporate Responsibility, Business Models
Jain Irrigation: The New Sustainability Champion
Abstract Case Intro 1 Case Intro 2 Excerpts

Abstract

Jain irrigation Systems Limited (Jain Irrigation) was in the Fortune's list of "Change the World" at 7th position in 2015. The company was also recognized as one of the top 15 Sustainability Champions in a list prepared by the World Economic Forum and Boston Consulting Group in 2011. Jain irrigation, located in Jalgaon, Maharashtra, 400 kilometres (approx.) from the West Coast of in India, started in 1987. The company had developed a business model that not only created profits for the founders but also addressed the social and environmental problems plaguing the local farmers, in a sustainable manner.

The case focuses on the Inclusive Business Model developed at Jain Irrigation. It explores in depth the efficiency of the model and the impact the company had on thousands of farmers in various states of India. Jain Irrigation had to invest a lot of money on procuring land, building rain water harvesting systems, and spreading awareness about the MIS products. The analysis of the case will lead to discussions on the forces driving the company to make huge investments to create the inclusive business model.

Issues

The case is structured to achieve the following teaching objectives:

  • Learn about the difference between corporate social responsibility and inclusive business
  • Understand how Jain Irrigation was successful in implementing an inclusive business model at the bottom of the pyramid that addressed not only its financial returns but also its social and economic performance
  • Analyze how Jain Irrigation has built a business where it reached the farmers as both consumers and producers, thus building a full circle through the value chain
  • Understand various challenges that are embedded in inclusive business models and the means by which such challenges have been dealt with

Contents

Keywords

Jain Irrigation, Sustainability, Corporate Social Responsibility, Business Model, Inclusive Business, Business Ethics, Agriculture, Bhavarlal Jain, Anil Jain, Micro Irrigation System, Drip Irrigation, Sprinkler Irrigation

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